Italian food exports grew by more than 11% in value in 2024, nearing €23 billion if we limit ourselves to the analysis of sales of companies that are part of Unione Italiana Food, the main trade body representing Italy’s food manufacturing sector. The figures were published to coincide with the second National Made in Italy Day, underlining the global momentum behind Italian food and beverage products.
PASTA, COFFEE, AND CHOCOLATE LEAD GROWTH
The sector’s strong performance was driven by several hallmark categories of Italian cuisine. Pasta exports rose 4.8% to €4.02 billion, while coffee grew 8.9% to €2.66 billion. Baked goods climbed 13.3% to €4.3 billion, and the cocoa and chocolate segment posted an impressive 17.2% jump to €2.88 billion.
Other high-performing categories included soups and sauces (+13.4%), breakfast cereals (+18.4%), chips and snacks (+44.6%), confectionery (+20.5%), ice cream (+10.8%), and nutritional supplements (+12.4%). According to the association, the results reflect “a mix of tradition, innovation, food safety, quality, and high service value.”
KEY MARKETS AND TARIFF RISKS
Germany, France, the United States, and the United Kingdom continue to be Italy’s most strategic export markets, drawn by the appeal of high-quality, authentic food products. But concerns remain over U.S. tariff policy, which could pose risks to future growth. A temporary 90-day suspension of retaliatory tariffs is in effect, yet a 10% baseline duty remains in place. Industry leaders are urging diplomatic efforts by the EU and Italian government to prevent further trade barriers.
EMOTIONAL VALUE OF ITALIAN FOOD FUELS GLOBAL DEMAND
Beyond quality, Italy’s food exports are also supported by the emotional resonance of the products. “The memory of a dish enjoyed in Italy often translates into long-term consumer demand abroad,” said Unione Italiana Food.
According to ISTAT, more than 250 million foreign tourists visited Italy in 2024. A survey by Touring Club Italia found that 70% of Italian restaurateurs observed growing international interest in food and wine, with foreign diners placing increasing value on ingredient origin (28%), culinary heritage (25%), and preparation methods (14%).
L’articolo Unionfood: 2024 Sees Double-Digit Surge in Italian Food Exports proviene da Italianfood.net.